Coordinated cross-functionally with editorial, publicity, advertising & promotion, sales, production, academic marketing, and publishing operations teams to deliver integrated, cohesive campaigns across all departments.

Led campaign ideation and execution for 6–8 frontlist titles per season across spring, summer, and fall lists, managing budgets, timelines, asset development, author care, and cross-channel strategy from launch through post-publication.

Studio 4 Video Production (In-House Content Studio)

• Pitched authors for Studio 4 video production and secured internal approval, coordinating scheduling, budgets, and availability between authors and the in-house production team.

• Led pre-production planning, developing content concepts informed by book themes, cultural trends, and platform-specific virality, and presenting creative direction during pre-pro meetings with Studio 4.

• Directed on-set content capture, hosting authors in studio, conducting interviews from behind the camera, prompting responses, guiding follow-ups, and creating a comfortable on-camera environment to elicit authentic, high-performing content.

• Oversaw post-production review and social deployment, collaborating with Studio 4 editors, managing author approvals, writing captions, and scheduling content across imprint social channels.

• Produced top-performing social video content across Simon & Schuster imprints, including Studio 4 videos for No Sense in Wishing by Lawrence Burney—one of which surpassed 1M views on TikTok, with strong cross-platform engagement on Instagram.

Designed and executed influencer and community activations from concept through execution, overseeing outreach, fulfillment, content coordination, and performance tracking. Activations included:

• The inaugural Little Libraries Initiative mobilizing creators to place books in neighborhood Little Free Libraries

• The Library Throwback Challenge activating 16 of Emily Austin’s most engaged influencers to share personal library stories ahead of publication for Is This A Cry for Help?

• The Time Loops & Meet Cutes activation campaign highlighting 15 real-life couples' meet-cute stories-----from the Atria Influencer Program----tied to a key narrative date in the novel, driving strong engagement and author interaction across platforms.

Managed the Atria Thrillers Instagram account, achieving 2,000+ follower growth in six months, 200K+ total views, 60K+ accounts reached, and increased profile actions through original content calendars, giveaways, and influencer post collaborations.

Collaborated with the Digital Marketing team to shape advertising strategy across Meta platforms, coordinating ideation, creative approvals, and execution, and managing advertising budgets up to $2K per title.

Developed custom, platform-specific content calendars for authors, aligning book themes with cultural moments, audience behavior, and campaign goals to maximize engagement.

Drove independent bookstore and library marketing outreach in collaboration with Indie Marketing and Library Marketing teams, supporting title placement on key industry lists including the Indie Next List (An Academic Affair, November 2025; Is This a Cry for Help?, January 2026, ranked #3) and the LibraryReads List (An Academic Affair, November 2025; Is This a Cry for Help?, January 2026).

Contributed to internal AI workflow initiatives, partnering directly with the Associate Publisher to streamline campaign recap creation by translating marketing data into narrative summaries, reducing manual reporting time across teams.

Volunteered on DEI Outreach Committee, co-creating a brochure and digital resource demystifying publishing careers for underrepresented communities; coordinated contributions from teams across Simon & Schuster, resulting in assets now used company-wide.